The Influence of Digital Display Methods on User Interaction Experience: A Case Study of Stone Carvings in Southern Dynasties Mausoleums
Keywords:
Digital display, Digital Dissemination, Interaction Experience, Stone Carvings in Southern Dynasties MausoleumsAbstract
This study addresses the growing challenge of optimizing user interaction experiences in the digital dissemination of cultural heritage, particularly in the presentation of stone carvings from Southern Dynasties mausoleums. Despite the increasing use of digital media, conventional text-and-image displays often fail to fully engage users and convey the richness of historical artifacts. Therefore, this study aims to examine the influence of different digital display methods on user interaction experience and to identify more effective strategies for enhancing audience engagement. A quantitative research design was employed by developing two types of digital display materials: conventional text-and-image displays and enhanced interactive displays. Data were collected via questionnaire surveys distributed to 110 participants, yielding 101 valid responses. Participants were divided into two groups: Group A (51 participants) experienced the conventional display, while Group B (50 participants) interacted with the enhanced display. The study measured five key dimensions: clarity, engagement, satisfaction, willingness to continue browsing, and sharing intention. Data analysis included descriptive statistics, independent sample t-tests, correlation analysis, and regression analysis. The findings reveal that the enhanced interactive display significantly outperformed the conventional display across all five dimensions. Furthermore, interaction experience demonstrated a strong positive predictive effect on both willingness to continue browsing and sharing intention. These results imply that effective digital dissemination of cultural heritage should prioritize information layering, detailed visualization, and interactive guidance. This study contributes practical insights for designing engaging digital heritage displays and offers a valuable reference for future research on cultural heritage digitalization
References
Berta, M., Melese, K. B., & Dessie, A. (2025). The effect of interactive technology on enriching visitor experiences: Evidence from the Science Museum, Addis Ababa, Ethiopia. Computers in Human Behavior Reports, 100869. https://doi.org/10.1016/j.chbr.2025.100869
Chen, T. L., Lai, W. C., & Yu, T. K. (2021). Participating in online museum communities: An empirical study of Taiwan’s undergraduate students. Frontiers in psychology, 11, 565075. https://doi.org/10.3389/fpsyg.2020.565075
Fontal, O., Ibanez-Etxeberria, A., Gil-Biraud, V. E., & Arias, B. (2025). Knowing and understanding cultural heritage in digital environments: An approach using MIMIC and network models. Revista de Psicodidáctica (English ed.), 30(2), 500169. https://doi.org/10.1016/j.psicoe.2025.500169
Guo, C., & Zeng, W. (2024). Research on the online virtual reality display design of immovable cultural relics: A case study of the Six Dynasties stone carvings. Art & Design,(12), 124–127.
Li, J., Zheng, X., Watanabe, I., & Ochiai, Y. (2024). A systematic review of digital transformation technologies in museum exhibition. Computers in Human Behavior, 161, 108407. https://doi.org/10.1016/j.chb.2024.108407
Likert, R. (1932). A technique for the measurement of attitudes. Archives of psychology.
Ma, M. (2024). Research on the display design and application of a mobile APP for Southern Dynasties stone carvings (Master’s thesis, Nanjing University of Posts and Telecommunications).
Mudička, Š., & Kapica, R. (2022). Digital heritage, the possibilities of information visualisation through extended reality tools. Heritage, 6(1), 112-131. https://doi.org/10.3390/heritage6010006
Rahaman, H. (2018). Digital heritage interpretation: a conceptual framework. Digital creativity, 29(2-3), 208-234. https://doi.org/10.1080/14626268.2018.1511602
Rahaman, H., & Tan, B. K. (2011). Interpreting digital heritage: a conceptual model with end-users' perspective. International Journal of Architectural Computing, 9(1), 99-113. https://doi.org/10.1260/1478-0771.9.1.99
Rizvic, S., Boskovic, D., & Mijatovic, B. (2024). Advanced interactive digital storytelling in digital heritage applications. Digital Applications in Archaeology and Cultural Heritage, 33, e00334. https://doi.org/10.1016/j.daach.2024.e00334
Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach's alpha. International journal of medical education, 2, 53. https://doi.org/10.5116/ijme.4dfb.8dfd
Wang, Z., & Meng, J. (2024). Dialogues with cultural heritage via museum digitalisation: developing a model of visitors’ cognitive identity, technological agent, cultural symbolism, and public engagement. Museum Management and Curatorship, 39(6), 810-833. https://doi.org/10.1080/09647775.2023.2269164
Yang, Q. (2024). Research on the modeling of auspicious beast stone sculptures in front of imperial mausoleums of the Southern Dynasties (Master’s thesis, Chinese National Academy of Arts).
Zhang, J., Wan Yahaya, W. A. J., & Sanmugam, M. (2024). The impact of immersive technologies on cultural heritage: A bibliometric study of VR, AR, and MR applications. Sustainability, 16(15), 6446. https://doi.org/10.3390/su16156446
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Zhenya Zhu, Lulu Wang, Fauzi Naeim
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
